August 26, 2022

Why You Need an Eyelash Primer

Someone once told us that you wouldn't paint a wall without priming it, but we often skip straight to applying mascara without starting with an eyelash primer.

August 17, 2022

Go Bold this Autumn with Navy Mascara

Blue mascara and the everyday makeup look might not feel like they go hand in hand, but we're here to show you how perfect a match they are. This fall, it's the look that we're all about.

August 01, 2022

Poolside Prep with Meloway

Whether you plan on making waves in the pool this summer, or by lounging beside it and soaking up the sun, your choice of cosmetics is a big deal. And while taking a dip often demands little to no makeup, there’s nothing wrong with putting a bit of a face...

June 27, 2022

90’s Looks We Love

One of the best things about the 90’s was the complexity of the era. Much like the combatting trends of the 1970’s, the 90’s brought us a symphony of styles. From grunge to goth to bubblegum, we were gifted with a jumble of recycled trends and brand new ones.

June 16, 2022

Our Fav 80’s Inspired Looks

While the 80’s makeup trends had their ups and downs (yes, you can wear too much blush), there are some we will forever love and might even dare label ‘classic’. And if you’re feeling as inspired as we are, these looks are easy to create with Meloway products.

May 31, 2022

Meloway Travel Essentials

Toss a few of our fan favorites into your cosmetic bag and your eye makeup game will be fully covered whether you’re hitting an exclusive nightclub, relaxing poolside, or hitting the streets in scorching heat.

April 30, 2022

Our Favorite 70’s Inspired Looks

There is nothing quite like the plethora of new and attention-grabbing trends the 70’s, the “cool era”, gifted us. From the women’s movement pushing for everything au-natural, to disco queens and punk aficionados rocking larger than life.

April 20, 2022

Liner Looks for Your Eye Color

When it comes to colored liner, while there are hundreds of ways to diversify your look, there’s also a way to ensure you’re getting standout final results. As is true with mascara, choosing the right shade of gel liner will dictate just how much your eyes pop.

April 07, 2022

Our Favorite 60’s Inspired Makeup

The 1960’s have echoed in everyday style for decades, from color blocking to big hair and miniskirts, but the 2020’s have welcomed back every aspect in full swing. Psychedelic patterns, bright colors and, of course, statement.

March 02, 2022

NYFW 2022 – Our Favorite Catwalk Looks

As always, variety was not lacking at New York Fashion Week 2022… The world’s best designers debuted some historic collections that jolted us awake from what felt like a two-year hiatus. From the clothing pieces to the hair and, of course, the makeup, this year could have been our favorite...

February 14, 2022

Valentine's Day Looks 2022

Whether your Valentine's Day plans consist of a romantic date night with your significant other, a night out with your best friends, or simply riding solo (V-Day is a great day to practice some self-care), there’s a make-up look for each outing.

February 10, 2022

Our NYFW 2022 Predictions

This year, New York Fashion Week runs from February 11 to 16, and one of our favorite pastimes at Meloway is making our predictions on what the biggest trends of the event will be. And, staying true to the fact that we are a cosmetic brand, we like to shift...

January 24, 2022

The Bold and the Effortless

Society has a thing for the effortlessly chic. It’s an appreciation of those who look as though they’ve simply rolled out of bed completely put together (even though 99.9% of us don’t). The irony is that “no makeup” makeup takes as much thought as boldly dramatic looks…

December 10, 2021

Cherry Cola – The Subtle Standout

Why choose our Your Way Cherry Cola Mascara when you can use a classic black? Here are a few of our top reasons to consider switching it up and being adventurous with your mascara choice.

November 30, 2021

Holiday Looks with Meloway

At Meloway, we’ve designed our products to be highly versatile for any occasion. It’s always been important to us to craft high quality makeup that can translate into any look- simple or intricate. And when it comes to the holiday season, that’s no exception.

November 08, 2021

The Eyeliner That Does Double Duty

We decided we wanted to find a way to make liquid liner stress-free to apply. A way to easily correct liner mistakes, without making a mess in the process.