May 05, 2023

Beyond Inclusivity. Meet Accessibility.

Inclusivity is always at the front and center of our product development initiatives. But inclusivity is often used as a catchphrase, with vague meaning, and little depth. We are determined to change the conversation.

April 06, 2023

Finding the Perfect Lipstick and Why It Matters

When most people think about making a color statement, they go straight to lipstick.

February 23, 2023

Meet our Hi-Rise™ Lipstick

Meet our Hi-Rise Lipstick, the newest addition to the Meloway product family. Get to know the matte lipstick that your lips are craving.

January 31, 2023

Four Beauty Hacks for On-The-Go Perfection

We’re all about going the extra mile which is why we’re sharing 4 awesome beauty hacks for our award-winning Brow Creation Gel.

January 24, 2023

How Generation Z Is Redefining the World

Summary: Gen Z is profoundly influencing the way that companies markets. Here’s a look at what’s hot for this generation in 2023.

December 30, 2022

Meloway Gets Ready for 2023

Sometimes being a tease is a lot of fun. While these exciting new products aren’t available yet, here’s a sneak peek of what’s coming in 2023!

December 09, 2022

The Totally Perfect Eye Makeup Gift Guide

Holiday gift giving gets a lot more colorful with the perfect beauty picks for your besties.

November 30, 2022

Perfect Match: Meet Our New Partner, Thirteen Lune

We’re honored to be carried on Thirteen Lune, an e-commerce destination dedicated to the discovery of BIPOC brands. This partnership is a culmination of the vision we have for Meloway where all people can express themselves through beauty.

November 23, 2022

Mascara Can Swipe away the Gender Binary

Is mascara the product that unites all gender expressions? Take a look at why this makeup mainstay can change the conversation about beauty.

November 01, 2022

Why You Need to Get with the Colored Eyeliner Trend

Colorful eyeliner is hot right now and there's a reason. While sometimes classic is the way to go, there are moments that we want a bold color to make eyes pop. Here's a look a the colored eyeliner trend and how to embrace it with style.

October 26, 2022

The Season of the Eye

This holiday season put the spotlight on your eyes. Take a look a four eye makeup looks that sizzle.

September 30, 2022

Match Your Mascara to Your Mood

Makeup is fun. Whether it’s getting a face palette to balance perfectly, a bold lip that stands out and makes a statement, or an eyeshadow that creates that “look”, there are tons of ways to be creative with makeup.

September 21, 2022

How to Get Epic Tinted Eyebrows

Eyebrow tinting has become mainstream. We look at our unruly brows and empty space and immediately set up a plan to tame those pesky flyaways and fill in the gaps.

August 26, 2022

Why You Need an Eyelash Primer

Someone once told us that you wouldn't paint a wall without priming it, but we often skip straight to applying mascara without starting with an eyelash primer.

August 17, 2022

Go Bold this Autumn with Navy Mascara

Blue mascara and the everyday makeup look might not feel like they go hand in hand, but we're here to show you how perfect a match they are. This fall, it's the look that we're all about.

August 01, 2022

Poolside Prep with Meloway

Whether you plan on making waves in the pool this summer, or by lounging beside it and soaking up the sun, your choice of cosmetics is a big deal. And while taking a dip often demands little to no makeup, there’s nothing wrong with putting a bit of a face...