December 30, 2022

Meloway Gets Ready for 2023

Sometimes being a tease is a lot of fun. While these exciting new products aren’t available yet, here’s a sneak peek of what’s coming in 2023!

December 09, 2022

The Totally Perfect Eye Makeup Gift Guide

Holiday gift giving gets a lot more colorful with the perfect beauty picks for your besties.

March 28, 2022

Introducing: Meloliner

This month, we’re upping our liner game by introducing an entire line of pigmented, photo-ready gel eyeliners. Our new Meloliner is a waterproof gel eyeliner housed in a retractable pencil-like component, making application a breeze with no need for an angled brush.

January 27, 2021

The Making of Your Way Mascara

What makes a "perfect" mascara? This is the question we grappled with for years. How do you come up with a mascara that thickens and lengthens the lashes, lasts all day without weighing down, does not smudge or flake, while being easy to use, vegan, and cruelty free?