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, By Ash K

Spring Beauty 2024: What You Need to Know

Spring is almost here, so it’s time to revisit our change-of-season wardrobe and makeup looks. Exciting times! Gazing into our crystal ball (or simply paying attention to the fashion news and the Miu Miu, Missoni, and Marni Runways), we see ‘60s vintage clothing trending for spring 2024.

The ‘60s consisted of three main trends: the 50’s rollover of lady-like clothing immortalized by Jackie Kennedy, London’s youthful fun fashion created by designers like Mary Quant that were quickly adopted in the US, and hippie apparel embraced by celebs like Cher and Jane Birkin of Hermes Birkin Bag fame.

Clothing trends have a direct effect on makeup picks, and while we totally support individuality and free choice, there’s something to be said for a cohesive look, especially when the sartorial selections lean toward the conservative. If your spring style of choice this year is vintage-decorous a la Jackie Kennedy, a companion makeup palette would be lightly enhanced brows using Brow Creation Gel in a color close to your natural tone, a single coat of Your Way Mascara, and lipstick in a shade that adds a pop of color, possibly matching it to your outfit from the sixteen gorgeous shades of our Hi-Rise Matte Lipstick.

If you’re mooning over the ‘60s swinging London vibe, think mini dresses and miniskirts reminiscent of Audrey Hepburn, best known for her role in Breakfast at Tiffany’s and her “little black dress.” The 21st-century version of this style would be Lily Rose Depp wearing a baby doll dress and rocking a fierce cat eye. Speaking of a cat eye, that calls for bringing out the big guns like Ready Set Primer, Super Black Your Way Mascara, and Your Way Eyeliner + Eraser, all liberally applied.

Another big trend this spring is denim, a timeless staple that is going full-on Canadian suit (denim on denim) this season. Make your eyes pop against denim’s monochromatic blue tones by generously applying Your Way Mascara topped off with Your Way Eyeliner. While we’re on the topic of denim, If you’re feeling a solid click with cowgirl turns city girl this spring, further accentuate denim’s cool blue tones and rugged twill textures with a warm earth tone lipstick that says "I'm ready for the rodeo, but on the streets of Manhattan" by enveloping your lips in Summer Solstice, Naked Peach, or Pinky Swear Hi-Rise Matte Lipstick.

Last but not least is the hippie look that embraced self-expression and individuality in the form of love beads, tie-dye shirts, miniskirts, go-go boots and crop tops. The accompanying makeup look was pale and subtle, with a heavy emphasis on the eyes, very little or no blush, and pale lipstick. To capture this aesthetic, grab our Your Way Mascara, add Your Way Eyeliner, and complete the look with Hi-Rise Matte Lipstick in Naked Peach or Pinky Swear.

Now that you’ve had a glimpse of some of spring’s beauty and fashion trend predictions, enhance whatever look and style you choose with the most flattering makeup products by shopping your go-to resource at melowaymakeup.com, and be sure to have the right accessories unless you’re thinking of a lasso and chaps!